A Negotiated brief is a brief that can be discussed further in detail with the client. The purpose in mind for this brief for the client is to be able to consider the designers ideas and input on the matter of the project, therefore creating more room for innovative, imaginative and creative concepts.
Formal/informal Brief - An informal brief is a usually addressed through verbal and impractical means such as over the phone, therefore making it simple to discuss the project and reach a final conclusion on the matter.For example, if the client wanted something as a picture of a herd of ducks swimming in a lake, the client might take it upon himself to simply call or meet the designer in person to tell them what the brief is. An Formal Brief is a brief that describes all the rules, protocols and company regulations that they usually follow. It only tells you the information about the project and nothing else.
Commission Brief - A commissioned brief is when the client decides to send the project to a separate company as the commissioners. The commissioners create the details of the project as they see fit but follow the clients original wishes and will the carry out all inspections on the project further, allowing for the client to work on other projects in the mean time. The profits are then split between the client designer and commissioner.
A Tender - Brief is where a Client will produce a Brief and distribute it to multiple Production Companies. This will allow the Production Company to make an offer to the client and also explain any ideas that they may have. This will allow the Client to choose the best Production Company for their needs in order to have the product they created.
Co-operative Brief - A Cooperative Brief is where a Client will hire multiple companies, or where a Company approaches another company in order to help with a single production. This is mainly used on large-scale productions such as Films or Advertisement and Animations. It is a great method of collating multiple ideas and also helps to increase workflow, as it will allow more people to be working on the same project, allowing for a sooner completion time and also allow for a higher standard of work.
Competition Brief - A competition brief is where the brief is open to all companies, who then, if they want can complete the task and hope they will be chosen by the client. Although, this has a risk of wasting he companies time and money in an attempt to be accepted when you will not. Despite this, winning this will grant you a winning money prize.
Reading a Brief - If you don’t read the brief through properly, it is east to make mistakes or miss anything details the client wants including. It is important to get the nature of the project, by reading the brief thoroughly. You need to read the brief to understand the demand.
Negotiating a Brief - The advantages of this are the company has the chance to use their own ideas more wisely, and be more lenient on what they want to put on the project, they can be more creative with what they can do.A disadvantage is the client may not like it and it might not properly meet the brief. It could possibly conflict with the brief. Negotiating a BriefAmendments you have considered to;The ProductAfter reading through the ASA, we may need to change a few ideas as it might not be allowed.The BudgetThe adjustments to the budget is that we will do our own photography, to save money, as use food that we already have in rather going and buying more
Discretion in interpreting the Brief
Like negotiating a brief, there is also a degree of discretion that occurs when dealing with a client. For example, when you receive a brief you have to interpret the ideas and think about them in a technological sense. This means thinking of how you would create the production, how you would distribute the production and also how the client wants it to look. This is where a meeting or consultation is used in order to discuss the ideas between the client and production company.
Constraints: Legal, Ethical, Regulatory
When dealing with any brief, or making any form of media product that is going to be seen by the public, it is crucial that the Legal, Ethical and Regulatory constraints are thoroughly considered. This means making sure that the ideas and themes that are within the product do not cause any emotional or physical harm to a group of people. This is also the case where Legal constraints have to be thought of, as there are many government created laws and regulations that have to be abides by.
This can be the Data Protection Act, Advertising Standards Authority, Ofcom, EU Competition Commission and many more. It is vital that any production has a detailed report of how the product will not affect any of the Laws and Regulatory Bodies. When comparing the different Constraints that can affect any Media Product, it is clear that Legal Constraints are the hardest to avoid, as it requires a true understanding of all the laws and regulatory bodies that can have an effect on the product being made. Whereas the Ethical Constraints can be worked upon in order to be avoided, such as having different ethnic groups working on the one product in order to make sure that no beliefs or themes go against the different ethnic groups.
Opportunities for Multi-tasking
This can be developed mainly by working on two different briefs, such as an Animation Brief and a Game Brief, and also working with Contractual Briefs and also Negotiated Briefs at the same time can also be an advantage to the producer, as it means that they can work on one project effectively. The producer will also be able to switch between their working day on the different projects effectively, and this skill is crucial when working within any media industry company.
Contribution to a project Brief
When working on any brief, the creators of the product will normally be able to have their own input in to the project idea. However this is not possible when working with a Contractual Brief. However, being able to have the input that the producer has can allow for the idea to be further developed, and also discussing different methods of filming and planning can rectify any flaws within the idea. This can lead to bigger and higher quality products to be made, which will not only be good for the producer, but also it will please the clients, making them more likely to recommend the company to other potential clients.
